For example, if diversity, equity, and inclusion are important to you, include experiences, volunteer positions, and recommendations highlighting this interest. Then, update the rest of your profile to support the story you've crafted. Use the summary section to write a bio that tells a story and highlights your goals, values, skills, and expertise. The first step to building your personal brand on LinkedIn? Optimize your profile.

It should help illustrate your value to whoever you want to engage with, whether that's potential employers, recruiters, or industry peers. Your personal brand should ultimately communicate who you are, what you stand for, what you can offer, and what sets you apart from other professionals.

It can also help you attract other career-accelerating opportunities, like public speaking engagements or guest blogging positions.

You can use a personal brand to help you find a job, particularly if you're looking for a highly specialized or more senior-level position. Personal brands aren't just for entrepreneurs or influencers.

How is linkedin used